FASHION VILLAGE- URBAN DEVELOPMENT
Notes
* Elaborate research work is complied into a small abstract document for the web publication.
* Please visit the official website for the further insights about this project. [www.cnt.co.in]
Duration/ Year
14 weeks- 2008
Office
Chandavarkar and Thacker Architects Pvt. Ltd., Bangalore
Client
Orient Crafts Industries, Gurgaon, Haryana, India
Introduction
The project focuses on mixed land use type development. The proposal was developed for, one of the leading textile export group based in Delhi. Here the client wanted to, develop a township dedicated for the industries related to textile and fashion across India. From the high-end designer boutiques, show rooms of international as well national brands, local market streets, traditional arts-crafts bazaars (Haats), malls, multiplex, offices for the textile corporate groups, food streets, parks, to educational institutes, this variations forms the backbone of the program . The project focuses at, catering diverse market experiences across all financial, social and cultural strata.
Scope
Primary intention is to derive key propositions that define the character of the fashion village. These propositions may address several contextual issues such as city, site, community, culture, tradition, fashion industry and so forth.
Limitations
Apart from few Indian cases studies, most of the case studies rely on the information compiled from secondary sources.
Methodology
Compilation of brief literature reviewing two parallel viewpoints. One of the compilations focuses upon on studying issues related to city, while the other, deals with the fashion industry and socio-cultural aspects. A few fashion districts across the world are documented in manner, to create wide sample range of socio-cultural diversity. At the scale of city, same examples are studied in context to various aspects related to street patterns, mass-void relationship, great open spaces, landscapes, circulation patterns and similar relationships. Entire database is then structured into various formats, to perform critical analysis.
Inferences
A few model prototypes of the different street typologies along with their key components are derived after the analysis. Historical association, articulated faced, pedestrian zone, covered walkways, street arts, elaborate night lighting and media/ branding surfaces are a few of such components. These components are used as a design guideline for the project development process.